@codinghorror @mkoek @Setok @dalias that's funny because SO doesn't pay the content creators either 
and the main point left out on these discussions all the freaking time:
the reason the popups exist is because the cost of a thousand advertising "impressions" is roughly less than a cent for an unknown user, and around $12 for a user with a full profile, hence sites try to match you every visit.
and the main point left out on these discussions all the freaking time:
the reason the popups exist is because the cost of a thousand advertising "impressions" is roughly less than a cent for an unknown user, and around $12 for a user with a full profile, hence sites try to match you every visit.